Hello! I’m Sonal, a sales and growth leader with 8+ years of experience scaling high-growth startups across North America, Europe, and the UK. I’ve closed over $10M in revenue, built sales engines from the ground up, and developed go-to-market strategies that help early-stage and scaling teams gain traction and grow sustainably.
I work as a strategic yet hands-on partner to founders and teams—focused on driving revenue, solving the right problems, and building the foundations needed for long-term growth.
What can I do for you?
Messaging & Positioning
- Optimise messaging and brand positioning to attract the right customers across all channels online (website, social media, email) and offline (networking, events, direct conversations).
Sales Strategy & Training
- Create and implement scalable sales strategies, including defining your Ideal Customer Profile (ICP), refining pricing, developing compelling pitches, and crafting targeted outreach campaigns.
- Deliver hands-on sales coaching to empower founders to sell with confidence and grow their businesses.
Process & Operations Optimisation
- Streamline sales and client management processes by implementing structured workflows, setting up CRM systems, creating pipeline forecasts, and defining clear handoffs to customer success teams.
Business Development & Partnerships
- Identify, negotiate, and build strategic partnerships to open new revenue streams and drive market expansion, helping you grow faster and more sustainably.
Founder Coaching & Strategic Support
- Provide ongoing support to guide founders through growth challenges.
What do people say about me?
“Working with Sonal was a pleasure. Her deep insights into how my customers would make decisions really helped me narrow down my target audience and get specific with my messaging. I really appreciated her roleplaying training too, it was vital to my success at SaaStock, an international conference. As someone who’s always working in and on the business, I find it incredibly difficult to get a perspective on your positioning, and that’s where Sonal really provided value. Above that she’s just so wonderful to work with, always proactive, always willing to go above and beyond.”